Kruidvat domino TV Commercial


Kruidvat: Dutch Grocery Company


Design and produce a copy of a part of Domino Day to fit the original footage.


A TV commercial for the Dutch market hitching up with a hot topic. In the Commercial a (staged) Domino Day builder makes a mistake and ruined a part of Domino Day. Then the commercial shows that the mistake could have been prevented by using products from the Kruidvat company. The commercial was broadcasted in the period Domino Day is hot.

Advertising agency:



The domino team supported the director and advertising agency in the domino art-direction for the TV commercial. During the pre-production and on location the domino technicians designed and tested all the settings, placed the necessary techniques and prepared the dominoes.


The shoot took place at the Lukkien Studios in Ede, The Netherlands.