Woerden - 08/11/2007 - The new Guinness beer ad “The Tipping Point” is all about toppling. To produce this unique commercial the production company of Guinness contracted us as world record holder in domino toppling.
In cooperation with top director Nicolai Fuglsig (also known of the colourful Sony Balls commercial) this commercial has been prepared and shot in the village of Iruya in the beautiful Andes mountains of Argentina. Our creative team assisted the director with the domino art direction and the technical team prepared about 600 props to make them suitable for the spectacular domino-effect. We also set up the opening scene and the several props in the streets of Iruya.
Have a look at the photogallery on the right.
