Woerden - 26/11/2007
- In our multifunctional studio in Woerden we have produced and directed a unique TV-commercial for the largest Indian logistic & transport company Gati.
Gati Limited
Gati was the first Indian company 17 years ago to launch an integral freight sending concept. Now the company is market leader. Gati aims to position itself as a global logistics solutions company with care for their customer’s precious objects with “Domino Discipline”. To strengthen this discipline, they contracted our creative team for a translation of this message into a unique commercial.
TV-Commercial Domino Discipline
Containing 15 sets and thousands of dominoes the “logistic solutions concept” of Gati is translated into a creative and inspiring commercial. The commercial shows what is involved for a successful transport company as Gati to operate throughout India. This is visualized in a spectacular way with dominoes going through computer technology, storage buildings, ports, villages, cities, mountains, conveyor-belts, highways and even the Taj Mahal. To restrict all risks of working with dominoes to a minimum, the commercial has been recorded in our special prepared domino studio in The Netherlands.
