Woerden - 12/11/2007 - This year Otto Workforce uses their main sponsorship of Domino Day to introduce their new employment service 'OTTO JOBS.eu'. The introduction of this new brand starts with a communication blast on Domino Day. The campaign involves bill-boarding, shirt sponsoring, sponsor boarding aside the field and of course a very creative domino field which expresses “Working is fun”.
Also sponsor AGIS Zorgverzekeringen and Nationale Postcodeloterij will together introduce their new joint insurance service: the AGIS Postcode Zorgpolis. Members of the management of both companies have had in the past subsequent successful communication campaigns at Domino Day.
Other sponsors are Daihatsu Holland, Piet Zoomers, Profijt Meubel and the WTC Expo Leeuwarden.
All these sponsors noticed the unique way to communicate their services or logo to a big international audience with the TV Show Domino Day. In 2006, 85 million people watched Domino Day on television. The program is broadcasted live on prime time in Germany, The Netherlands, United Kingdom, Austria, Belgium, Hungary, Croatia, Poland, Spain, Russia and Slovakia, and also transmitted on a later date in several other countries.
