Expressions for Millions was the theme of Domino Day 2002.
The projects visualized expressions from around the world. The proverbs were paired in three projects. For instance, when an Englishman “paints the town red” a Dutchman would “put the flowers outside”!
By comparing expressions we created the visual carrier for the projects. In an amazing show 3.847.295 dominoes toppled on the 15th of November. The show was a great succes with a TV-viewership of more than 27 million Europeans.