Optimus TV Commercial

Take a look behind the scenes

Client:

Optimus, Portuguese telecom company

Assignment:

To create a TV commercial introducing a new mobile phone with sophisticated MP3 options. In the commercial, a young man says farewell to his old discs in a most unusual way.

Results:

An outrageous commercial was produced under uncontrollable outdoor circumstances. 

Location:

Lisbon, Portugal (outdoor).

Domino:

Only disc covers were used. They were fixed on special wind proof strips, so that they could be transported from one location to another. In only one day of shooting, we had to film on 5 different locations from sunrise till sunset.