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Gati TV Commercial - Behind the scenes

Click here for the TV commercial of Gati

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Client:

Gati Limited, Indian transport company

Assignment:

To create a TV commercial explaining the meaning of 'Domino Discipline'. 'One must understand the metaphor of the dominoes. The precision needed, the falling principle, the speed of the dominoes, the human cooperation required for domino setting. All should be transferred to and claimed by Gati.'

Results:

A unique 30-seconds TV commercial for the Indian market that contributed to the branding of Gati. 

Domino:

Several domino film sets were created in miniature: a storehouse, a harbour, various offices, villages, mountains, the Taj Mahal, highways and many other sets.

Location:

Studio Weijers Domino Productions, the Netherlands

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