BBC World Record on Demand

Take a look behind the scenes

Client:

Blue Peter is a well-known BBC children's programme.

Assignment:

Each year Blue Peter organizes a national appeal. This year they collected CD’s and DVD’s. These are to be sold and the proceeds will go to young carers. The team of Weijers Domino Productions was responsible for the kick-off of Blue Peter’s annual appeal called ‘Disc Drive’. A track of 2,000 CD’s and DVD’s was set up in the studio of Blue Peter. For additional promotion, a new World Record in Disc Toppling was set.

Results:

An increased viewing rate and a higher market share than average and a Guinness World Record CD/DVD-toppling.

Location:

BBC Studios, London